Dr. Manfred G. Lieb is a Professor of Management at Heilbronn University since 1989. He studied Management at the Technische Universität Berlin and at Mannheim University. He completed his studies with the grade Diplom Kaufmann at University Mannheim. After that he worked as a researcher (Prof. Alfred Kieser) and wrote his Dissertation (Dr. rer. pol.) Mr. Lieb was for some years full time executive with the Benckiser group (now ReckittBenckiser. His positions included: Organization and Marketing. He was responsible for international projects in logistics and Director of logistics at Benckiser Germany.
In 1989 he got a call from Heilbronn University as a Professor of Management. Since then he has held different positions, two times Dean of the Faculty, Dean of Students affairs and head of the examination board; all at the Faculty of International Business. From 2000 till 2004 he was a member of the board at Heilbronn University.
His research projects covert successful strategic management in the German fashion industry, success strategies in the German automotive supplier industry, Digital Business in Tourism and Success strategies in the digital landscape.
His Teaching activities cover:
Strategic Management
Strategic Marketing
Organizational structure and design
Digital Business
Digital Marketing - eMarketing
Bud. C, pok. C005
ul. Garbary 2, 85-229 Bydgoszcz
tel. +48 52 567 00 14
e-mail: mba@byd.pl
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